Sunday, July 5, 2026

Outrageous Watches

Now I understand that watches are unnecessary, that they are jewelry that has some engineering and practical use as added value, but still: jewelry. That estimates the passage of time.

I've written in the past about watches, and while not exactly a horologist in really strict terms, I am knowledgable and even have an eye on what my next purchase will be. How many years? Who knows, who cares, I won;' be spending a ridiculous amount.

In Brussels at an ice cream shop I found an entire watch magazine. It was entirely in French and looked more like a fashion magazine from the states, where every page was either an advertisement or a shaded advertisement. It was labeled as Gratis, free, but I left it. Later, I found it again and took some pictures, just so I could talk about, or mention in some way, that wealthy people don't live like the rest of us.

On a single double-page spread, there were the following items: This first cost a reasonable 390 € (check out my oval work):


While 390 Euro is a good amount of money, it's reasonable for a nice, working, automatic watch, non-name brand edition.

Check out this next one:


Yeesh. That's a spicy meatball, 4,260 € is a lot, but it's in the realm of expensive watch non-Rolex/Cartier edition. Expensive, sure, and certainly out of my price range, but to me it chalks up to upper-echelon reasonable.

Then, as your eyes scan the page, this sucker comes into view:


Oh, get the fuck outta here. 81,700 € is, like, the price of almost four of my Hondas.

This is a bit ridiculous. Rich folks spending their money on whatevs. There couldn't be---

---Wait...W...T...F?


Okay. So rich people live in a totally different place than the rest of us. 242 THOUSAND euros? Does it stimulate your genitals? 

This leads me into my invite to a TED talk about billionaires. Nooses ready and guillotine blades sharpened?

1 comment:

  1. Over the established morals price of a watch... the owner might even think purchasing children for pleasure is a good idea....

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